If you're wondering how to build your clientele as a lash tech, don't worry... every lash artist has been in your position and I certainly have! As a lash artist, I moved a lot and with every move, had to start completely over with my clientele. I've created and recreated a 6 figure lash business and I'm letting you in on my very best tool for helping me do it! Let's get into it, so you can create the lash biz of your dreams, too!
Now based on that information, who are the people that see or interact with your ideal client frequently?
Now that you have the list of people, offer them a free full set in exchange for pictures, or as a trade if it applies and you're interested in one. The point behind this is that your dream clients are likely to ask them where they got their lashes done! We all know that the best way to build your clientele as a lash tech is from word of mouth, but that takes time. This technique utilizes the word of mouth approach, but at a much faster, more deliberate pace!
While it's not the entire point of this technique, it's a bonus that you'll be able to get more photos for your portfolio (which is great if you've just relocated and you haven't lashed in a bit, or if you're just building your first lash clientele and don't get to lash very often) and that you'll probably create a returning client out of this offering. Much like a discount or running a promo on your services, but without attracting clients who are just solely looking for an inexpensive set of lashes.
Ask them to tag you in their selfies and mention you in their captions or stories! Again, something they might not think to do, but it would be really beneficial for you!
Now, I know how daunting being in this position can be, but I want to encourage you to really embrace it and let it fuel you and excite you. It’s an opportunity to create something new that you love and also to challenge yourself to make it happen! You’re going to meet so many great new people and I bet there’s even more that will come from it, than just gaining new clients! This technique works, trust me. Just get going, expect some unresponded to messages or unopened DMs and take action wherever you see opportunities!
Your dream clientele is waiting for you, go get their attention!! xo